11 Minutes with Octane11, Ep#16: Emilie Lee (Just Global, AXM fka MediaMatters, OMD) on Deploying AI, B2B Measurement & the Power of Roadmaps

🎧 New Episode of “11 Minutes with Octane11” is live featuring Emilie Sanders Lee (Just Global, AXM (Ars X Machina), OMD Worldwide) on Deploying AI, B2B Measurement and Powerful Roadmaps

Check out our latest B2B marketing mini-pod where Dan Rosenberg and Stephany Lang (Shelton) talk with Emilie about the practicalities of AI and Analytics in B2B marketing and her perspectives from Just Global – Global Agency of the Year 2023!

In their rapid-fire conversation, Emilie dishes on:
💬 Rolling out ChatCPT Team in Real Life
⚖️ Balancing Between “Performance” and “Brand”
🤹 The Need for True Multi-Channel Measurements
🗺️ Creating Alignment Through Roadmaps
🦸‍♀️ Taking Time to Fight Alzheimer’s

Here’s a brief clip from the episode…and to hear more from Emilie on all of the above, listen or watch the full episode via the links below:

We have new episodes dropping every few weeks, so make sure to subscribe!

Video on YouTube: https://lnkd.in/gAYP4eZp
Audio on Spotify: https://lnkd.in/esHNceYt
Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m