🎧 New Episode of “11 Minutes with Octane11” featuring Sanjay Vasdev (LinkedIn, Facebook, Microsoft) on B2B Measurement, LinkedIn’s New Ad Features, and Achieving Sales-Marketing Alignment!
In our latest mini-pod, Dan Rosenberg and Stephany Lang dive into B2B’s biggest marketing challenges with Sanjay, who’s spent two decades at the forefront of digital advertising.
In just 11 minutes, Sanjay shares insights on:

🔗 Prioritizing ‘people’ over cookies with deterministic matching
🤝 Creating stronger Sales and Marketing alignment
📊 Blending qualitative & quantitative data to show ROI
📈 Boosting ABM efforts with tools like @Bombora, @G2, and @LinkedIn Predictive Audiences
🍷 His passion for wine (and a future in fine dining?)

To hear more from Sanjay, check out the full episode via the links below!
New episodes drop every few weeks, so subscribe to stay in the loop!

Video on YouTube: https://lnkd.in/eZSDPdYa
Audio on Spotify: https://lnkd.in/esHNceYt
Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m