In the latest episode of the “11 Minutes with Octane11” mini-podcast, Dan and Steph talk with an experienced B2B marketer in the AdTech/MarTech space, Becky Breen, Head of Marketing at Connatix, a next gen video platform. 

Becky talks about the importance of marketing across the entire B2B funnel, especially as buyers have shifted to doing much more research before even entering a sales process. 

She also talks about finding the right tactic for the right B2B marketing goal, the challenges of showing ROI, and the value of taking risks and getting creative. 

Becky also mentions a few vendors to check out: Splash (event management tools), Showpad (content / sales enablement), and Ceros (content creation). 

Listen or watch the full episode via these links:

Video on YouTube: https://lnkd.in/eRHY63tR
Audio on Spotify: https://lnkd.in/esHNceYt
Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m

We have new episodes dropping every few weeks, so make sure to subscribe!