In our latest mini-pod, Dan Rosenberg and Stephany Shelton talk shop with Scott Stedman (The Imaginarium, Havas, MDC Partners).
Scott recently founded The Imaginarium, a new B2B-focused agency to help B2B brands harness recent innovations in ABM and best-in-class tools.
Dan, Steph, and Scott discuss the challenges of managing innovation, working across team siloes, and developing breakthrough creative that speaks to all members of a B2B buying committee. Along the way, Scott highlights key B2B partners like LinkedIn, The B2B Institute, Bombora, The Trade Desk, and 6sense.
Check out this clip from the episode…and listen or watch the full episode via the links below:
Video on YouTube: https://lnkd.in/esAJXXQU
Audio on Spotify: https://lnkd.in/esHNceYt
Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m
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