1) 🧮 ✨ Marketing Influence Launch: We know how important it is to show the marketing team’s impact on revenue. That’s why we launched a brand new Marketing Influence dashboard with advanced visualizations and filtering. The same easy-to-explain methodology as before, but consolidated into one powerful view! Show how Campaigns and Channels are influencing actual opportunities and revenue tracked in your CRM. Filter views with new Opportunity-level filters in the sidebar. Switch between influence on deals created, won, or lost. Best of all, you can now drill down at an opportunity level to see the entire influence journey for each account. Check out our launch video here, and reach out to your account rep if you’re interested in learning more about Marketing Influence reporting.
2) 📊 Industry Benchmarks for More Channels: We’ve unlocked B2B industry benchmark KPIs for a ton of new channels like The Trade Desk Ads, Bing Search Ads, Google Ads, Integrate Display Ads, and Microsoft Display Ads. Check out Campaign Detail to see how your latest campaigns compare across CPMs, Engagement Rates (which includes clicks, likes, shares, and comments), and Cost Per Engagement.
3) Increase in TTD Ads Account Signal: After incorporating more account signals into our account matching methodology, our Trade Desk Ads account signal increased by an average of 45% for impressions and 9% for clicks, with some advertisers seeing impressions increase by up to 70%! We have more in store for account signal improvements across even more channels and formats, and we’re excited to share more soon.
4) Microsoft Dynamics CRM: We’ve expanded our sales CRM support beyond Salesforce and HubSpot to support Microsoft Dynamics CRM customers. Dynamics CRM can now be easily integrated to surface Sales Activity, Open or Closed Deals, Pipeline, and more—making marketing influence reporting only a few clicks away.
4) Account Selector Download: Based on popular demand, we’ve added the ability to download the list of accounts from the account selector on the Account Detail page.Â
5) Support for More Google Ads Campaign Types: Our integration with Google ads has been upgraded to report on more campaign types like Performance Max, Smart campaigns, and Multi-Channel App campaigns. This is a great upgrade for Google power users that are using or testing multiple Google products.
Exciting times ahead as we continue to empower you with cutting-edge tools and features to supercharge your marketing strategies. Stay tuned for more updates!
