What is marketing doing, anyway?
January 30, 2023
Ask five people at a B2B organization what their marketing team is working on and you will probably get five different answers. And if
Ask five people at a B2B organization what their marketing team is working on and you will probably get five different answers. And if
Marketing leaders are no strangers to pressure and change, but venturing into an unpredictable 2023 after a shaky 2022 has created even more scrutiny
Just a few weeks ago, Scott Brinker and Frans Riemersma got the conversation started on martech data trends for 2023 with their presentation, “Martech
The B2B buying journey is complex, time-consuming, and constantly evolving. The selection of technologies available to B2B marketers is overwhelming, to say the least
Your team is using dozens of tools to execute your sales and marketing plan…but you can’t seem to get a clear picture of what
We’re extremely excited to announce that Octane11 has achieved SOC 2 Type 2 Compliance for Security, Availability and Confidentiality. As a trusted data integration
The Chief Marketing Officer is one of the toughest jobs at the c-level. CMO’s are tasked with such a wide range of roles –
According to a 2021 MIT Tech Review and Databricks study, “Only 13% of organizations are delivering on their data strategy.” Just 13%!! That’s pretty
Launches Platform to Empower $100M+ B2B Enterprises to Integrate, Enrich, and Analyze Operational Data Across Teams and Industry Benchmarks New York, NY — Yahoo
I’m extremely excited to announce that Octane11 has raised a $4.5 million venture capital round led by Javelin Venture Partners to help accelerate the