Business-to-business (B2B) companies aren’t traditionally big spenders on digital ads. According to our estimates, B2B digital ad spend makes up only 4.6% of the total digital ad market.
To get a better understanding of why the market still lacks maturity, as well as the various challenges B2B companies face, eMarketer spoke to several industry experts for their recent “US B2B Digital Advertising Trends” report.
