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Category: News

Rethinking Marketing Attribution as Marketing Influence

In the ever-evolving landscape of B2B marketing, the need for precise measurement of campaign effectiveness is paramount. Traditional attribution models—last-touch, first-touch, and even multi-touch—offer

Business Insider

New Account-Based Marketing Platform on the Rise

Octane11’s new Year-End B2B Digital Marketing Audit provides business-to-business companies of all sizes with a holistic view of their digital marketing footprint across all channels, including