This Saturday is 11/11, the day we celebrate our annual milestones here at Octane11. (It’s also Veterans Day, Singles Day, and the day before Diwali, so it’s a pretty special weekend). Here’s a look at some of our major milestones over the last year…and a little teaser on some of the exciting innovation coming soon.

1) All-New UI and Data Visualization. We’re big believers in marketing as the blend of art and science, so when it came to our UI and Data Viz, we wanted to maximize functionality, usability AND aesthetics. Unfortunately, there simply weren’t any embedded BI tools that could deliver the form and function that we were going for…so we built our own 🎨

2) With significant growth across B2B advertisers and agencies, our platform has now been used to analyze over $45M of marketing spend across platforms like The Trade Desk, LinkedIn, Google DV360, Google Ads, YouTube, Integrate, MediaMath, Yahoo!, Facebook, Instagram, X, Demandbase and Microsoft Bing…in addition to all of the marketing activity tracked on “owned” and “earned” channels like website traffic, emails, social posts, PR and more.

3) Over the summer we introduced a huge new value-add: Industry Benchmarks. For the first time, B2B marketers can compare their KPI’s to industry peers – without having to pick through Google Search results or random consultancy reports. For more on Octane11’s industry benchmarks offering see here.

4) Soon after that, we also released our first wave of AI-based insights that call out high-performing tactics, low-performing tactics, unexpected changes in outcomes, and critical operational to-do’s, so our users know where to focus their time. These insights are just the tip of the iceberg of the AI-based value we can deliver once data is integrated, enriched, and transformed via the Octane11 platform. More to come!

5) Over the summer we also went on a listening tour, holding Lunch & Learn sessions in 12 cities (New York, DC, Raleigh, Austin, Chicago, Minneapolis…) with B2B Marketing Leaders to talk about the challenges we all face – and concrete ways to overcome them. We learned a ton from those sessions and we’re excited that many of the participants are now either Octane11 users or in the process of getting set up on the platform. For a little taste of one of the events, see here…and look out for more events in your area coming soon.