Client Background
ABM Industries, a Facility Service Provider, Generated over 350 Website Visits using Account Based Marketing and Octane11’s Insights and Unique Reporting.
Added value provided to ABM:
- Verification of reached and engaged target accounts on the list
- Validation of reached decision-makers
- Audience insights to shape future targeting strategies
- Engagement data for specific accounts and professionals
- In-depth campaign impact analysis for data-driven insights and enhanced overall campaign performance.
- 54% reach amongst ABM’s account list, surpassing the industry benchmark by 34 percentage points
- 48% growth in the account list observed from July to August
- 356 website visits from the account list
Download case study to learn how Digilant enabled ABM to reach right audiences and drive engagement.
