How Anteriad Revealed a 7x Revenue Lift with Octane11’s Cross-Channel B2B Analytics

Case Study

Client Background

Anteriad, a leader in B2B marketing solutions, drives measurable ROI for top brands like IBM, Microsoft, and Lenovo through high-fidelity buyer data, advanced analytics, and multichannel execution. To further enhance its own internal marketing operations, Anteriad partnered with Octane11 to streamline multi-channel data insights, measure the direct impact of its marketing efforts on sales, and optimize spend efficiency.

How Octane11 Helped

By leveraging Octane11’s B2B analytics platform, Anteriad was able to:

Gain clear visibility

For the first time into the impact of marketing touchpoints on the full buyer journey.
Quantify revenue lift

Comparing the impact of marketing-engaged vs. non-engaged accounts (and fully revealing the performance of the campaign to be 7x).
Reduce reporting time

Enabling faster insights and decision-making.
Optimize spend

By quickly shifting budgets toward high-performing media.