1) đĄđ Key Moments: We’re thrilled to introduce a powerful enhancement designed to unveil pivotal moments in the account journey. Aptly named âKey Momentsâ âš, this new filter uncovers those “needle in the haystack” moments during the account journeyâsuch as the first marketing activity, form fill, or sales opportunityâfinding these data points has never been easier.
2) đŠ Account Stages: Understand where each account stands in the buyerâs journey and receive actionable next steps for sales & marketing with our new âAccount Stagesâ dashboard. This new categorization instantly showcases which accounts are out of target, unaware, in-market, marketing engaged, and sales engaged. Plus, exporting accounts in each stage for activation in platforms like LinkedIn or Bombora is a breeze!
3) đȘ Account Scenarios: Weâve all heard the common questions marketing & sales teams are asking. âWhich accounts had closed won opportunities?â âWhich accounts had form fills before sales activity?â âWhich form fills were attributed to paid media channels?â âWhich accounts have high intent?â The list goes on, but that doesnât mean answering these questions should be hard. Our solution, âAccount Scenarioâ filtering, is tailored to streamline your account list identification process. Explore lists of accounts based on common search criteria, if we donât already have the scenario covered weâre equipped to add more based on your feedback!
4) đ€ HubSpot CRM: No Salesforce, no problem. HubSpot CRM can now be easily integrated to surface Sales Activity, Open and Closed Deals, and đ„ drumroll đ„ marketing influence on created and closed won deals! Ditch complex attribution reportsâsee how ALL your paid, owned, and earned channels are influencing the sales pipeline in a matter of minutes!
Exciting times ahead as we continue to empower you with cutting-edge tools and features to supercharge your marketing strategies. Stay tuned for more updates!