1) 📈 On-Target Match Rate Improvements: A key Octane11 value prop is working with your preferred data enrichment vendor to verify reach and engagement across target accounts. We partner with a wide variety of best-in-class providers to deliver the most comprehensive multi-channel ABM resolution on the market. Over the past quarter, we’ve deepened our integrations across all enrichment vendors and improved target account and firmographic resolution dramatically across your campaigns.
Milestones Achieved in Q1, with More Improvements Coming in Q2:
The Trade Desk:
- Up to 400% increase in impressions tied to on-target accounts, with an average 117% increase across clients
- Up to 115% increase in engagements tied to on-target accounts, with an average 74% increase across clients
Beeswax:
- Up to 240% increase in impressions tied to on-target accounts
DV360:
- Up to 150% increase in impressions tied to on-target accounts, with an average 81% increase across clients
- Up to 55% increase in engagements tied to on-target accounts, with an average 40% increase of across clients
Xandr:
- Up to 231% increase in impressions tied to on-target accounts
Zeta:
- Up to 240% increase in impressions tied to on-target accounts
2) 📺 Support for LinkedIn CTV Ads: Curious about LinkedIn CTV ads? Octane11 is now providing ABM-style reporting on these high-value campaigns.
3) 🔍 Single Account Journey Upgrade: Marketing and Sales activities come in all shapes and sizes. We noticed how low volume / high value Sales CRM activities can be hard to find in the account journey, so we optimized the chart to make these activities pop, alongside high volume marketing touchpoints.
4) 📊 Expanded Agency Reporting Options: We’ve rolled out several new dashboard customization options with new features designed specifically for the needs of agency users. With cross-client analytics and more customizations than ever, it’s a great time to use Octane11 for your clients. Reach out to your Octane11 account rep for a full overview of the latest agency features!
5) ✨ New High-Value AI Insights: We’ve added several automated, dynamic AI ABM insights, including:
- Accounts showing intent that have no sales activity (Make sure Sales is aware of these!)
- Target accounts that filled out a form that have no sales activity (These are your hand-raisers. Send them to Sales ASAP!)
- Accounts in a sales process with no marketing activity (Make sure you add these accounts to your campaign targeting to give the Sales Team a boost!)
- Opportunities created and revenue closed with marketing influence (Use these proof points to show campaign impact to the Leadership Team!)
6) ⬆️ Activity Uploader Launch: Not all marketing tools and platforms support APIs or automated reporting delivery, and many of these channels are essential to measuring the impact of marketing on the B2B account journey. That’s why we launched an Activity Uploader on the Integrations page. You can now upload a wide range of offline data via CSV into Octane11 reporting, like Content Syndication, Gifting via Sendoso, Webinars, In-Person Events, Unique CRMs, and more!
7) 💼 New Channel & Publisher Integrations: We’ve quietly expanded support for a host of new media partners. Talk to your account rep if you’re interested in adding Taboola, Reddit, AdsWizz, Quantcast, The Economist, CNBC, Australian Financial Review, or even something new to your reporting.
8) DV360 Integration Updates: We now support multiple DV360 Accounts and all formats offered by Google’s DV360 APIs. If you manage campaigns across multiple DV360 seats, we’ve got you covered!
9) ABM Tag Support for 3rd-Party Served Creatives: CM360 is a critical integration for hosting ad creatives across the wide landscape of DSPs. Our Creative Tag Generator now supports ABM tags for both site-hosted and third-party-hosted creatives.
10) Cleaner HubSpot <> Salesforce Reporting: If you use HubSpot as your marketing automation platform and Salesforce as your CRM, we’ve made this integration even tighter. All too often, enabling HubSpot data to be tracked within the Salesforce UI leads to data duplication in reporting. Not with Octane11. We now remove all duplicated HubSpot marketing events that are also synced with the Salesforce CRM as sales tasks, so you have a clear view of marketing influence.
11) Easier Org Selection: If you’re using multiple orgs in Octane11 (common for agencies), we’ve enabled type to search in the org selector.
Exciting times ahead as we continue to empower you with cutting-edge tools and features to supercharge your marketing strategies. Stay tuned for more updates!
