Client Background
Anteriad, a leader in B2B marketing solutions, drives measurable ROI for top brands like IBM, Microsoft, and Lenovo through high-fidelity buyer data, advanced analytics, and multichannel execution. To further enhance its own internal marketing operations, Anteriad partnered with Octane11 to streamline multi-channel data insights, measure the direct impact of its marketing efforts on sales, and optimize spend efficiency. For more on how Anteriad subsequently used Octane11 to measure LinkedIn Ads specifically, see the Anteriad LinkedIn Ads case study.
How Octane11 Helped
By leveraging Octane11's B2B analytics platform, Anteriad was able to:
- Gain clear visibility — For the first time into the impact of marketing touchpoints on the full buyer journey.
- Quantify revenue lift — Comparing the impact of marketing-engaged vs. non-engaged accounts (and fully revealing the performance of the campaign to be 7x).
- Reduce reporting time — Enabling faster insights and decision-making.
- Optimize spend — By quickly shifting budgets toward high-performing media.
Key Results
Download the case study to see how Anteriad leveraged Octane11 to measure and maximize marketing influence across the buyer journey.