Octane11 Wins 2026 Measurement & Insights Innovator at the Dick Reed Awards

Last week in San Francisco, Octane11 was recognized with the 2026 Measurement & Insights Innovator Award at Just Global's annual Dick Reed Awards. The award recognized the work of the whole Octane11 team — and was accepted on our behalf by TJ Perrin, who represented Octane11 in the room.

We are honored. Even more than that, we are grateful — because the thing that stood out most about this year's awards wasn't any single trophy. It was the room.

What the Measurement & Insights Innovator Award recognizes

The Measurement & Insights Innovator award honors an individual — or in our case, a team — advancing how B2B performance is measured, understood, and applied. In Just Global's words, it recognizes "leadership in analytics, attribution, transparency, and insight — turning data into clarity that informs smarter strategy."

That is exactly the problem Octane11 was built to solve. B2B marketers are juggling more channels, more partners, and more pressure to prove pipeline impact than ever before. Our job is to connect every marketing tactic — paid, owned, and earned — to the accounts and revenue that matter, so that marketing, sales, and finance can all work from the same version of the truth.

Seeing that work recognized inside the Just Global partner ecosystem means a lot. Just Global's teams live closer to the data than almost anyone, and they're tough graders. So thank you to the Just Global team for the recognition and, more importantly, for the partnership.

A second nomination: Operational Excellence

Alongside the team award, our own Megan Grant was named a finalist for the 2026 Operational Excellence Award — her own individual recognition on the same night. The Operational Excellence category honors the people who keep campaigns set up right, delivered on time, and executed without friction — exactly what Megan does for our agency partners every day. Being on that list alongside leaders from The Trade Desk, Integrate, Wunderkind, and The Insight Collective is its own kind of win.

This is the B2B data ecosystem in action

The part of the afternoon we keep coming back to is who we were sitting with. Scanning the 2026 finalist and winner slides, it's a roll call of the companies building the modern B2B data stack alongside us: Bombora, The Trade Desk, LinkedIn, Anteriad, B2B IQ, Ninjacat, Reddit, Madison Logic, Intentsify, Headley Media, Clear Channel Outdoor, Dynata, Kantar, BlueWhale Research, and many more — each nominated for the ways they show up across strategy, media, data, and operations.

That is the point. Better B2B measurement isn't a single product. It's a set of platforms, agencies, and data providers that actually coordinate — so marketing dollars can be tied back to accounts, pipeline, and revenue.

That is the ecosystem Just Global has been quietly building for years, and it's the one Octane11 is proud to be building inside of. A huge thank-you to TJ Perrin for being in the room on our behalf and accepting the award in person, and to Emilie Sanders Lee, Brandon Friesen, Patrizia Vassallo, and Ritesh Patel for championing this work across the ecosystem.

1 + 1 = 11

"1 + 1 = 11" has always been more than a wordmark to us. It's the reason Octane11 exists: the idea that when B2B marketers, their agencies, and the platforms and data partners behind them actually work together, the outputs compound. You don't just get cleaner reporting — you get pipeline you can defend, budget you can protect, and a story leadership actually believes.

The 2026 Dick Reed Awards were a great reminder that this is happening, at scale, across a lot of very good companies. We're honored to be part of it — and fired up for what comes next.

Congratulations to every 2026 Dick Reed Awards winner and finalist. Better measurement, better coordination, better outcomes. Glad to be building with this group.

Frequently asked questions

What award did Octane11 win at the 2026 Dick Reed Awards?

Octane11 won the 2026 Measurement & Insights Innovator Award at Just Global's Dick Reed Awards in San Francisco. The award recognized the Octane11 team's work on B2B measurement, and was accepted in person by TJ Perrin on the team's behalf.

What are the Dick Reed Awards?

The Dick Reed Awards are an annual B2B industry recognition program presented by Just Global. Now in their seventh year, the awards honor the partners, platforms, and individuals driving excellence across B2B marketing, media, measurement, and operations. The 2026 winners and finalists were announced live in San Francisco.

What does the Measurement & Insights Innovator Award recognize?

The Measurement & Insights Innovator Award honors individuals or teams advancing how B2B performance is measured, understood, and applied — recognizing leadership in analytics, attribution, transparency, and insight that turns data into clarity for smarter strategy.

Was anyone else from Octane11 recognized?

Yes. Alongside the team's Measurement & Insights Innovator win, Megan Grant of Octane11 was also named a finalist for the 2026 Operational Excellence Award.

Why does this matter for B2B marketers?

The Dick Reed Awards reflect the state of the modern B2B data ecosystem. Octane11's win highlights how unified, account-level measurement — tying paid, owned, and earned activity to pipeline and revenue — is becoming the standard for agencies and enterprise marketing teams that need to prove impact. See how Octane11 helps agencies and enterprise marketing teams do exactly that.