The Octane11 Q3'26 product release puts a suite of AI-powered and self-service setup tools in your hands, so enterprise marketing teams and agencies can get to their first B2B insights faster and shape the platform around the way they work. You can now map campaigns with an AI assistant, build your own channel mapping rules, define what counts as marketing influence, and fine-tune F.I.R.E. Scores to your priorities.
The result is less waiting on setup and reporting that reflects your business, your naming conventions, and your definition of success. Here are the biggest updates in this release.
What's new in Q3'26 at a glance
- AI Campaign Mapping Assistant suggests a campaign for every unmapped element, and you approve each one.
- Self-Service Channel Mapping lets you create rules for UTMs and URL parameters in the app or by CSV.
- Marketing Influence Settings let you set the thresholds an opportunity must reach to count as influenced.
- F.I.R.E. Score Settings let you weight each channel and metric in the Engagement score.
- Reddit Ads Self-Service Integration connects multiple ad accounts with a 90-day backfill.
- New Account Scenarios, Octane11 MCP updates, and Octane11 billing through The Trade Desk round out the release.
Self-service setup: shape Octane11 around your team
These tools move the setup and tuning of your reports from a request queue into the app, so your team can configure Octane11 on day one and keep refining it as your programs change.
1) AI Campaign Mapping Assistant
The AI Campaign Mapping Assistant maps your unmapped campaign elements for you, so you no longer have to build every row by hand. It learns your naming conventions from the campaigns and mappings you already have, then suggests a campaign for each unmapped element.
Every suggestion comes with a confidence rating and a short explanation, and nothing is applied until you accept it. You can add plain-language instructions, like “only map to existing campaigns” or “map all 2026 Lead Gen campaigns across Reddit, LinkedIn, and Meta,” then accept or reject suggestions one at a time or in bulk. The more you map, the more the assistant learns about your organization's taxonomy.
AI Mapping is available for organizations with AI features enabled.
2) Self-Service Channel Mapping
Self-Service Channel Mapping lets you create and manage the rules that credit website visits to the right channel, using UTMs and other URL parameters. These rules tell Octane11 which source a visit came from, so the activity lands on the correct channel across your dashboards.
Build rules one by one in the app, or configure them in bulk with a CSV upload.
3) Marketing Influence Settings
Marketing Influence Settings let you define what “influenced” means for your business. Instead of counting a single impression as influence, you can set your own minimum thresholds for impressions, engagements, and form fills that an opportunity must reach.
Opportunities that fall short are labeled No Marketing Influence across your dashboards and the CRM Influence data export. Nothing changes until you set your own thresholds. You'll find it in Settings.
4) F.I.R.E. Score Settings
F.I.R.E. Score Settings let you customize how F.I.R.E. Scores are calculated for your organization. The F.I.R.E. Score ranks every account from 0 to 100 based on Fit, Intent, Recency, and Engagement, and you now choose how much each connected channel and metric counts toward the Engagement (“E”) portion of the score.
That way, the activity your team trusts most carries the most weight when sales looks at which accounts to prioritize.
5) Reddit Ads Self-Service Integration
You can now connect Reddit Ads to Octane11 yourself. Once Reddit confirms your ad account data is ready, we'll let you know, and you can connect from the Integrations page with a quick sign-in flow.
You can select multiple ad accounts in one connection. Octane11 checks in real time that each account's data feed is ready before going live, then backfills 90 days of data.
New insights, AI access, and billing options
These updates make it easier to find the accounts that matter, ask questions of your data from the AI tools you already use, and simplify how you pay for measurement.
6) New Account Scenarios & Insights
New Account Scenarios and Insights help you find accounts that came from organic search, have marketing influence, or have no marketing influence over the last 30 or 90 days. They build on Organic Attribution, and you'll find them wherever you see the “Account Scenario” dropdown.
7) Octane11 MCP Updates
The Octane11 MCP now brings more target account context to the questions you ask in external AI tools like ChatGPT and Claude. It knows your total number of target accounts and the breakdowns by target account list, so you can ask how well you're reaching the accounts you care about.
Responses also link back to the underlying dashboards, so you can verify any answer. Reach out to your Customer Success team to get access, and look out for more MCP updates coming soon.
8) Octane11 Billing Through The Trade Desk
Eligible clients can now pay for Octane11 as a CPM directly on their Trade Desk invoice, as an alternative to billing separately. Once Octane11 billing is enabled on your Trade Desk account, switch on the “Octane11 B2B Analytics” fee for each campaign or ad group you want measured, and the CPM is added to your Trade Desk bill.
This option is available for accounts using The Trade Desk REDS and Bombora's B2beacon® integrations. Reach out to your Customer Success team to get set up.
Frequently asked questions
What's new in Octane11's Q3 2026 product release?
The Q3 2026 release adds an AI Campaign Mapping Assistant, self-service Channel Mapping for UTMs and URL parameters, Marketing Influence Settings with custom thresholds, F.I.R.E. Score Settings for the Engagement score, a self-service Reddit Ads integration with a 90-day backfill, new Account Scenarios for organic search and marketing influence, expanded Octane11 MCP context for ChatGPT and Claude, and Octane11 billing as a CPM through The Trade Desk.
What does the AI Campaign Mapping Assistant do?
It suggests a campaign for every unmapped campaign element, learning your naming conventions from the campaigns and mappings you already have. Each suggestion comes with a confidence rating and explanation, and nothing is applied until you approve it, individually or in bulk. AI Mapping is available for organizations with AI features enabled.
How do I connect Reddit Ads to Octane11 myself?
Once Reddit confirms your ad account data is ready, you can connect from the Integrations page with a quick sign-in flow, selecting multiple ad accounts in one connection. Octane11 checks that each account's data feed is ready before going live, then backfills 90 days of data.
Can I customize how Marketing Influence and F.I.R.E. Scores are calculated?
Yes. Marketing Influence Settings let you set your own minimum thresholds for impressions, engagements, and form fills that an opportunity must reach to count as influenced. F.I.R.E. Score Settings let you choose how much each connected channel and metric counts toward the Engagement portion of the score. Both are available in Settings, and nothing changes until you set your own values.
How do I pay for Octane11 through The Trade Desk?
Eligible clients using The Trade Desk REDS and Bombora's B2beacon® integrations can switch on the “Octane11 B2B Analytics” fee for each campaign or ad group they want measured, once Octane11 billing is enabled on their Trade Desk account. The CPM is then added directly to the Trade Desk invoice. Reach out to your Customer Success team to get set up.
Reach out to your Account Representative or email us at contact@octane11.com with any questions or feedback - and be sure to check out our blog for more details on the Octane11 platform and best practices overall. We’ll see you next time!